![]() ![]() Released in 2020, Reels represent Instagram’s response to TikTok re: short-form video. If you’re still trying to wrap your head around the platform, check out our quick guide to TikTok. This not only empowers brands to show off what they’re selling but also lets their brand voice shine. TikTok’s emphasis on community and sharing empowers brands to make connections with customers while also showing off products in action.įor example, brands like Yours Skincare have built an organic and ad presence on TikTok that centers around skincare tips, product showcases and explainer videos breaking down beauty product ingredients.Ĭoupled with fast edits, voice-overs and in-app music, these videos seamlessly blend entertainment value with education. The good news? All of the content types above are totally fair game for brands. This signals a huge window of opportunity for marketers and advertisers. In fact, 84% of marketers are increasing their spending on TikTok. Product-centric posts and recommendations dominate the platform.
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